Back to School Style with JCPenney
I don’t know about you, but my almost 9-year old is growing at a warp speed. Like, feet a half a size away from being the same as mine. I can’t keep up. It feels like every other month, he needs a new — (insert clothing item here). Luckily, his birthday falls right around going back to school. Why is this lucky? Oh, because I can say “happy birthday, here’s your gift” when I buy him a new pair of sneakers… You know, the kind that comes with a huge NBA superstar guaranteeing to make your kid jump higher (as in the kind that cost more than the pair of booties mommy has had her eye on and actually works hard for). While it’s my joy to provide luxuries like the sweetest pair of high tops for my son, (because let’s face it, $140 sneakers for a 9 year old IS a luxury), I realize, not all kids are nearly this lucky, birthday or not.
From our resources to personal health, as most of you know, acknowledging these privileges and blessings has been an important topic for us this year. The initiative we launched after Oliver’s surgery with CHLA has permeated into all aspects of our lives, and has certainly touched everyone in our family, including Jonah. That’s why when JCPenney approached me about a partnership to help ensure all kids head back-to-school confident and prepared by offering all of the basics they need to start the school year right, I jumped!
JCPenney believes in supporting moms and her kids, and through the partnership with the YMCA, the retailer will be able to amplify its impact in the community through grants and donations, volunteerism, events and shared expertise.
JCPenney’s partnership with the Y kicked off with a special Back-to-School community event for teens participating in YMCA of Metropolitan Los Angeles’ “Get Summer” program, which provided more than 5,000 kids ages 12-17 with free access to the Y in June and July. Activities included Arizona Jeans fittings and giveaway, vision screenings, salon services and entertainment.
What makes this an awesome partnership, is that consumers can give back without having to do much but buy your own child an essential item (jeans!). JCPenney will donate $1 for each pair of Arizona Jeans sold to support the Y’s academic achievement programs and help all kids get ready for back to school. And did I mention that Arizona kids jeans are $13, AND they’ll offer an additional 15% for customers using Pokemon Go! Simply, tell an associate or show an associate in-app your kid’s (or your!) favorite character.
While it’s still pretty hot in our neck of the woods, temperatures will eventually drop and I’m excited that this year, we will be prepared with some affordable but on-trend looks for my boy. (I’m not allowed to say “cute.” “Please don’t call me ‘cute,’ mooooooom. Duh!”)
Here the “not cute” items I picked up at JC Penney last week. It was the easiest afternoon of one-stop shopping ever. #soworthit!
Jonah is wearing: Arizona Flex Straight Fit Jeans ($30.00), Arizona Short Sleeve Colorblock Tee in Island Lime ($4.49) , Arizona Long Sleeve Zip Front Fleece in Blue ($13.50), and Arizona Long Sleeve Solid Thermal Shirt in Bold Navy ($7.50).
Go online or head into your local JCPenney to save during JCPenney’s Penney Saturdays and Fridays for great deals on the latest trends for BTS every week!
I am proud to partner with JCPenney YMCA Back to School initiative. I am being sponsored by JCPenney for this post and social media activities, but all opinions expressed are my own.